Cookie policy
What is a cookie?
Cookies are small text files or pieces of information that are stored on your computer or mobile device when you visit our website. A cookie contains the name of the website and a value, which can be used for a variety of purposes.
“Session” cookies are held in memory and only exist during your visit to our website. “Persistent” cookies are stored on your device until they expire, and can therefore be used by our website on your subsequent visits. All persistent cookies have a “lifetime” which dictates how long the cookie will remain active on your device.
Our cookies do not contain any data that could be used to identify you personally.
What do we use cookies for?
We use cookies to make our website easier to use and to make the content you see more relevant. Cookies allow us to record important information about your visit and this helps us to make the website better for you, and for other visitors.
We also use cookies to create statistics that help us improve the structure and content of our website. We cannot identify you personally from this information.
Third party cookies
We use a number of systems that are provided by external suppliers. In some cases they may also set cookies on your device on our behalf when you visit our website.
Advertising
This type of service allows User Data to be utilized for advertising communication purposes displayed in the form of banners and other advertisements on this Website, possibly based on User interests.
This does not mean that all Personal Data are used for this purpose. Information and conditions of use are shown below.
Some of the services listed below may use Cookies to identify Users or they may use the behavioral retargeting technique, i.e. displaying ads tailored to the User’s interests and behavior, including those detected outside this Website. For more information, please check the privacy policies of the relevant services.
In addition to any opt out offered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.
– Direct Email Marketing (DEM) (this website)
This website uses data to send commercial advertising about services provided by third parties or not related to the products/services provided by this website.
Personal Data collected: Email
Analytics
The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.
– Google Analytics (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland Limited (“Google”). Google utilizes the Data collected to track and examine the use of this Website, to prepare reports on its activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the ads of its own advertising network.
Personal Data collected: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.
– Facebook Ads conversion monitoring (Facebook, Inc.)
Facebook Ads conversion monitoring is a web analysis service provided by Facebook, Inc. which connects data from Facebook ads network with the actions made on this website.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
– LinkedIn conversion monitoring (LinkedIn Corporation)
LinkedInt conversion monitoring is a web analysis service provided by Linkedin Corporation which connects data from LinkedIn ads network with the actions made on this website.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
– Twitter Ads conversion monitoring (Twitter, Inc.)
Twitter Ads conversion monitoring is a web analysis service provided by Twitter, Inc. which connects data from Twitter ads network with the actions made on this website.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
– Google Adwords conversion monitoring (Google Ireland Limited)
Google AdWords conversion monitoring is a web analysis service provided by Google Ireland Limited which connects data from ads network Google AdWords with the actions made on this website.
Personal Data collected: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.
– Analytics collected directly (this Website)
This Website uses an internal analytics system that does not involve third parties.
Personal Data collected: Cookies and Usage Data.
Commercial affiliation
– Amazon Affiliation (Amazon)
Amazon Affiliation is an affiliation service provided by Amazon.com Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Contacting the User
– Contact form (this Website)
By filling in the contact form with their Data, the User authorizes this Website to use these details to reply to requests for information, quotes or any other kind of request as indicated by the form’s header.
Personal Data collected: city, country, email address, first name, last name, phone number, province, state, website and ZIP/Postal code.
Content commenting
Content commenting services allow Users to make and publish their comments on the contents of this Website.
Depending on the settings chosen by the Owner, Users may also leave anonymous comments. If there is an email address among the Personal Data provided by the User, it may be used to send notifications of comments on the same content. Users are responsible for the content of their own comments.
If a content commenting service provided by third parties is installed, it may still collect web traffic data for the pages where the comment service is installed, even when Users do not use the content commenting service.
– Comment system managed directly (this Website)
This Website has its own internal content comment system.
Personal Data collected: Cookies, email address, first name, Usage Data and website.
Displaying content from external platforms
This type of service allows you to view content hosted on external platforms directly from the pages of this Website and interact with them.
This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it.
– Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.
Personal Data collected: Usage Data and various types of Data as specified in the privacy policy of the service.
Place of processing: Ireland – Privacy Policy. Privacy Shield participant.
– Gravatar (Automattic Inc.)
Gravatar is an image visualization service provided by Automattic Inc. that allows this Website to incorporate content of this kind on its pages.
Please note that if Gravatar images are used for comment forms, the commenter’s email address or parts of it may be sent to Gravatar – even if the commenter has not signed up for that service.
Personal Data collected: email address and Usage Data.
Place of processing: United States – Privacy Policy.
– YouTube video widget (Google Ireland Limited)
YouTube is a video content visualization service provided by Google Ireland Limited that allows this Website to incorporate content of this kind on its pages.
Personal Data collected: Cookies and Usage Data.
Place of processing: Ireland – Privacy Policy. Privacy Shield participant.
Hosting and backend infrastructure
This type of service has the purpose of hosting Data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data are stored.
– Serverplan (Serverplan s.r.l.)
Serverplan is a hosting and backend service provided by Serverplan s.r.l.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: Italy – Privacy Policy.
Interaction with data collection platforms and other third parties
This type of service allows Users to interact with data collection platforms or other services directly from the pages of this Website for the purpose of saving and reusing data.
If one of these services is installed, it may collect browsing and Usage Data in the pages where it is installed, even if the Users do not actively use the service.
– ActiveCampaign (ActiveCampaign, Inc.)
ActiveCampaign is a service for interacting with the ActiveCampaign data collection platform provided by ActiveCampaign Inc.
Personal Data collected: Cookies, Usage Data, name and email.
Place of processing: Stati Uniti – Privacy Policy.
User database management
This type of service allows Users to build a user profile starting from email or other information the User provides, as well as to track the User’s activities through statistical functions. These Personal Data may also be crossed with publicly available information on the User (such as profiles on social networks) and used to build private profiles that the Owner can view and use to improve this Website.
Some of these services may also allow the sending of scheduled messages to the User, as replacement emails on specific actions performed on this Website.
– ActiveCampaign (ActiveCampaign, Inc.)
ActiveCampaign is a User database management service provided by ActiveCampaign, Inc.
Personal Data processed: Cookies; e-mail; various types of data as specified in the privacy policy of the service.
Place of processing: Stati Uniti – Privacy Policy.
Interaction with external social networks and platforms
This type of service allows interaction with social networks or other external platforms directly from the pages of this Website.
The interaction and information obtained through this Website are always subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where the service is installed, even when Users do not use it.
– LinkedIn button and social widgets (LinkedIn Corporation)
The LinkedIn button and social widgets are services allowing interaction with the LinkedIn social network provided by LinkedIn Corporation.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
– Facebook Like button and social widgets (Facebook, Inc.)
The Facebook Like button and social widgets are services allowing interaction with the Facebook social network provided by Facebook, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
– Twitter Tweet button and social widgets (Twitter, Inc.)
The Twitter Tweet button and social widgets are services allowing interaction with the Twitter social network provided by Twitter, Inc.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy. Privacy Shield participant.
– ShareThis (Sharethis Inc.)
ShareThis is a service provided by ShareThis Inc., which displays a widget that allows interaction with social networks and external platforms as well as sharing the contents of this Website.
Depending on the configuration, this service can display widgets belonging to third parties such as the managers of social networks where interactions are shared. In this case, also the third parties that provide the widget will be informed of interactions and Usage Data on the pages where this service is installed.
Personal Data collected: Cookies and Usage Data.
Place of processing: United States – Privacy Policy.
Managing contacts and sending messages
This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User.
These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message.
– GetResponse (Implix Sp. z o.o.)
GetResponse is an email address management and message sending service provided by Implix Sp. z o.o.
Personal Data collected: email address.
Place of processing: Poland – Privacy Policy.
Remarketing e behavioral targeting
This type of service allows this website and its partners to communicate, optimize and serve ads based on the way you have used this website in the past.
Usage data and Cookies are used for this activity; such information are transferred to the partners for remarketing and behavioral targeting.
In addiction to the possibility of opring out from the services as detailed below, the user can exclude third party cookies by visiting the Network Advertising Initiative opt-out page.
– Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting service provided by Facebook, Inc. which connects the activity of this website to Facebook advertising network.
Personal Data collected: Cookies and email address.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
– Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service provided by Facebook, Inc. which connects the activity of this website to Facebook advertising network.
Personal Data collected: Cookies and usage data.
Place of processing: United States – Privacy Policy – Opt Out. Privacy Shield participant.
– Google Analytics Remarketing for display advertising (Google Ireland Limited)
Google Analytics for display ads is a remarketing and behavioral targeting service provided by Google Ireland Limited which connects the tracing activity by Google Analytics and its cookies to Adwords advertising network and Doubleclick cookie.
Personal Data collected: Cookies and usage data.
Place of processing: Ireland – Privacy Policy – Opt Out. Privacy Shield participant.
SPAM protection
This type of service analyzes the traffic of this Website, potentially containing Users’ Personal Data, with the purpose of filtering it from parts of traffic, messages and content that are recognized as SPAM.
– Akismet (Automattic Inc.)
Akismet is a SPAM protection service provided by Automattic Inc.
Personal Data collected: various types of Data as specified in the privacy policy of the service.
Place of processing: United States – Privacy Policy.
Managing cookies
All modern web browsers allow you to control the use of cookies on your device. You are also able to delete existing cookies and other stored data on your device should you wish to do so.
Instructions for Google Chrome
Instructions for Internet Explorer
Instructions for Microsoft Edge
Cookies improve your experience on our website and we encourage you to leave them enabled.